Internet marketing is divided into three parts: network promotion, sales, and operation. They are mutually reinforcing and indispensable. Only when these three are done well, can it really be regarded as network marketing. Then we must first understand what is Internet marketing.
When we look at the "Internet marketing" apart, it is not difficult to understand what is Internet marketing: marketing activities based on the actual operation of the enterprise and based on the application of network marketing practices to achieve certain marketing purposes. Among them we must know its characteristics: the network is the platform and the marketing is the purpose. When doing network marketing, we must keep in mind its characteristics. I divided the network into three parts, each of which has its own purpose and means. We have to give different plans depending on the product.
Part I: Network Promotion
To put it simply, online promotion is to use the network as a platform to open a window for users, so that users can see what you are selling from the window. And two of them are important: one is to package your products, but to promote your products.
The most common in online promotion is online shopping. When you see a product on Taobao, you can see most of the real information of the product, and a small part of the information is unwilling to show you. This is the big advantage of network promotion, but also a small disadvantage.
Fortunately, most of the information we provide is true and reliable, and a small part of the information is hidden to give the product a perfect feeling. The small disadvantage is that a small number of users may hate a small amount of information they hide after getting the product.
But don't forget the purpose of our online promotion: let more users know your products. Don't think too much about what will happen after the sale. The promotion of your products on the Internet depends on your products.
Part II: Internet Marketing
The main highlights of online marketing are: sales. People who know your product may not buy it. But I want to think so, since he chooses to understand the goods, it proves that he has this need, but he has concerns. At this time, we need to learn to communicate with users.
In communication, we must first understand what users have concerns and problems, and start from these problems to solve, we cannot blindly say that our products are good, and ignore the user's feelings.
Part III: Network Operations
A website or business must do a good job in order to grow long-term. We can extract user preferences, common concerns, market trends, etc. from the data. Only by doing your business well will your products sell better.
Network marketing I just introduced a general direction here. This direction is a necessary way to do network marketing. The specific aspect is a huge project that requires people who do network marketing to practice and actively collect more information for analysis. This will not lead you to a dead end.